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Nykaa Offers | Discount You Get |
Kay Beauty Liquid Eyeliner | At just Rs. 499 |
Maybelline New York Volum Express Hyper Curl Mascara | Flat Rs.245 ONLY |
Lakme Eyeconic Curling Mascara - Black | Upto 25% OFF |
Flower Beauty Miracle Matte Liquid Lip | At Rs.825 ONLY |
Nykaa Skin Secrets Lemon + Honey Sheet Mask | Flat Rs.100 |
Wet n Wild H2O Proof Liquid Eyeliner | Up to 50% Off |
Nykaa Flash Sale | Up to 40% Off |
Biotique Bio Brightening & Tan Removal Combo | Flat 205 On Nykaa |
Such is the reputation Nykaa has built for itself that some claim Nykaa to be India’s Sephora (a reputed French cosmetics brand)
It offers a variety of brands and product range that only a few others in the beauty market can rival. The multi-brand online retailer was founded by Falguni Nayyar (previously managing director of Mahindra) in 2012. She has been featured in Business Today’s “The Most Powerful Women in Business 2017”. Nayar also won the ‘Woman Ahead’ award at the Economic Times Startup Awards 2017.
In just three years, Nykaa has emerged as the largest beauty destination in India with half a million happy customers depending on them not just for their favourite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 850+ curated, well priced and 100% genuine brands as well as 1 lakh products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for both women and men. They aim to please, going to the farthest corners of the country to reach you.
The most popular products at Nykaa are Makeup, Skincare, Haircare, Baby and Maternity Products. Following are the top notch categories of the products at Nykaa-
Makeup Products at Nykaa
In addition to makeup kits, makeup products at Nykaa include items for face, eyes, skin, nails etc.
Face products comprise of Primers, Highlighters, Foundation, Compact, Bronzers, Concealer, Makeup Removers along with a plethora of other products.
Products for Eyes range from the basics like Kajal, Mascara, Eyeliner to unique products like Contact Lenses, Eye Brow Enhancers, Eye Primers, False Eye Lashes, Under Eye Concealer, amongst the pool of other items.
Lip products include Lipsticks ranging from nude styles to matte shades, Lip Liners, Lip Balms, Lip Plumper, Lip Crayons, and a variety of Lip Gloss.
Products for Nails include Nail Polish, Nail Polish Removers, and a number of nail care sets like Nail Art Kits, Manicure and Pedicure kits, and Nail Polish Sets.
Apart from the already mentioned, Nykaa also offers plenty of tools and brushes in the category of makeup. For instance, Sharpeners, Eyelash Curlers, Tweezers, Sponges, Makeup pouches etc.
Skin
Cleansers include Facewash, Scrubs, Exfoliators, Facial Wipes, among other cleansing products.
Moisturizers include Face Moisturizer, Day Cream, Night Oil, Face Oils, Serums & Essence etc.
Other skin care products include Toners, Masks, Neck Creams, Eye Care, Lip Care, Body Care, and Sun Care commodities.
Nykaa offers these products in consequence to the rising concerns of skin lightening, dull skin, anti-ageing, pigmentation, tan skin, excessive pores, dryness and all other skin related issues.
Hair
As a result of increasing problems related to dandruff, excessive hair fall, dryness, thinning, frizzy hair, Nykaa provides access to a substantial number of products to address the same.
Hair care products range from Shampoo, Conditioner, Hair Oil, Hair Creams, Hair Masks, and Serums. In addition to these, Nykaa offers a number of tools and accessories like Hair Brushes, Combs, Dryers, Straighteners, Hair Extensions, Rollers and Curlers. Apart from offering makeup, hair and skin care products, Nykaa provides an extensive range of appliances like Hair Styling, Hair Removal, Shaving Tools, Face/Skin tools, and Massage tools.
Exclusive Products for Men
Nykaa offers an exclusive ramge of products for men. It understands that men's grooming is no less valuable than women's and thus provides a huge range of products for men, which are categorized as hair care, body care, skin care, shaving tools, frangrance products. Under the category of shaving, you can choose from a variety of Razors, Cartridges, Shavers, Trimmers, Beard and Moustache Care Products, Shaving Creams, Foams, Gels, Pre & Post Shaves etc.
Maternity Products
Nykaa offers a wide range of baby care products, maternity wear, and maternity care products. Baby care products include Rash Creams, Oils, Lotions, Diapers, Mosquito Repellents, Cotton Buds, Baby Beddng etc. Maternity care products include Stretch Mark Cream, Breast Firming Gel, Nipple Cream, Nutritional Supplements, among other Maternity Accessories. Maternity dresses, bras, and tops are also available to ensure that all maternal needs are taken care of.
Apart from makeup, hair, or skin products, and maternity products, Nykaa also offers Lingerie essentials, Swimwear, Sleepwear, Shapewear, Loungewear, Jewellery,Bags, Sunglasses etc. The popular brands associated with Nykaa are Lakme, The Body Shop, Nivea, Jockey, Clovia, Phillips, Braun, Maybelline New York along with a pool of others.
Nykaa believes in the natural treatment of Aromatherapy, which is scientifically proven to have healing powers. Aromatherapy makes use of essential oils to revive and refresh a human- be it the physical being or mental, Aromatherapy is said to cure both depression/anxiety and physical pains/scars. The top essential oils include Magic Castor Oil, Naturals Apricot Oil, Treasures Tea Tree Pure Oil, Pimple Curative Oile etc.
Nykaa sells commodities for both luxury and mass purposes and constantly adds new labels to their stocks. And if all these sundry reasons fail to suffice you, then one major reason for shopping at Nykaa is accessibility. “There was a time when women would come down to Delhi from Punjab just for a beauty shopping trip. Or they would ask a cousin to bring back a particular lipstick from a trip abroad. Now they can just order it online.” says Vasudha Rai, a blogger at Vbeauty.co and a columnist with The Hindu.
As your beauty buddy and assistant, Nykaa makes your life a whole lot simpler by not only providing you with expert advice and guidance, but also by shipping products right to your doorstep. Nykaa has a must-read Beauty and Makeup Blog - Beauty Book, an ever growing Expert Portal section with 25 leading makeup stylists, skin, hair, personal care and wellness experts to answer any questions or concerns you may have related to beauty, health, nutrition and personal care, a Virtual Makeover tool to ‘try’ and share different makeup looks and a beauty helpline. These services make Nykaa truly passionate about catering to your every beauty and wellness need.
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